Lead With Purpose
We help leaders, teams, and organizations anchor vision, culture, and strategy in purpose to drive meaningful and lasting transformation.
Rooted in Purpose. Built for Impact.
Purpose First Consulting Group was founded on a clear belief that leadership should begin and end with purpose. Our work bridges research-based insight, lived leadership experience, and equity-centered strategy to help leaders reconnect who they are with how they lead. We partner with mission-driven organizations that want to elevate their culture, strengthen alignment, and build systems where both people and performance flourish.
We bring a unique blend of inspiration, strategic clarity, and human-centered design to every engagement. Led by CEO and scholar-practitioner Andrew McRae, our firm operates at the intersection of leadership, equity, and organizational health. Whether we are supporting a leadership team, guiding a strategic planning process, or delivering a keynote, our goal is simple: help leaders put purpose first and create impact that lasts.
Purpose In Action
At Purpose First Consulting Group, our services are designed to help organizations align purpose, people, and performance. We support leaders across sectors through consulting, coaching, speaking, and thought partnership that blend research, storytelling, and practical tools. Every offering is built to inspire clarity, strengthen trust, and accelerate meaningful progress. We meet organizations where they are, guiding them from reflection to action with strategies that stick. Whether you are reimagining your culture, refining your strategic direction, or developing leadership capacity, we provide the expertise and partnership required to move with intention and confidence.
Leadership Consulting
We help organizations align vision, culture, and strategy so that purpose becomes the driver of decisions and outcomes. Our consulting engagements clarify what matters most and translate it into systems that sustain excellence. Leaders walk away with direction, alignment, and the momentum needed to execute effectively.
Leadership Development and Coaching
We design experiences that develop leaders who move with clarity, authenticity, and conviction. Our coaching blends research and lived experience to help leaders find their voice and navigate complexity with confidence. These sessions strengthen capability, deepen reflection, and build healthier, more cohesive teams.
Speaking and Keynotes
Andrew McRae delivers keynotes that inspire leaders to reconnect with their purpose and embrace courageous, equity-centered leadership. His messages blend real-world stories, humor, and practical tools that resonate across sectors and audiences. These sessions spark powerful reflection and unlock meaningful action.
Writing and Thought Partnership
We help organizations craft narratives, articles, and strategic communications that reflect their purpose and deepen their impact. Through thought partnership and writing, we illuminate ideas that challenge assumptions and inspire leaders to build cultures that last. Our work captures the heart of an organization and transforms it into language that moves people.
Why Choose Us
Purpose First Consulting Group stands apart because we treat purpose as strategy, not as an inspirational slogan. Our work is grounded in lived leadership experience, academic rigor, and the belief that equity and humanity must sit at the center of effective leadership. We bring clarity to complexity, help leaders see and solve what truly matters, and turn insight into lasting action. Every engagement is customized, relational, and designed to empower leaders to build systems that endure long after the work is complete.
Purpose As A Driver
Our approach transforms purpose from aspiration to operational reality. We help leaders embed purpose into structures, behaviors, and decision-making so that it becomes the engine of culture and performance. This leads to clarity, alignment, and sustainable momentum.
Real Leadership Experience
Our work is grounded in experience leading complex organizations through change. With the lens of a CEO and scholar-practitioner, we bring credibility, nuance, and precision that help leaders bridge reflection and results. We understand the challenges leaders face because we have lived them.
Equity At The Core
We believe people thrive when leaders lead with empathy, clarity, and equity. Our approach centers belonging, trust, and justice as essential ingredients for healthy cultures. This ensures that transformation is human-centered, sustainable, and anchored in values that matter.
Contact Us
We partner with leaders and organizations who are ready to align purpose, people, and performance. If you reach out, we will learn about your goals, explore your challenges, and help you determine the right next steps for your leadership or organization. Whether you are seeking consulting, coaching, speaking, or thought partnership, we are here to support you with clarity and intention.
Contact Information:
Email: andrew@purposefirststrategy.com
Location: Cleveland, OH
Typical response time: within 2 to 3 business days
Business Hours:
Monday through Friday
9 AM to 5 PM Eastern Time